AXE MUSIC

Campaign Idea / Interface Design / User Experience /

Facebook App

Razorfish asked me to create a Facebook APP that would generate interest around AXE Music. Users can ask for votes from s/his friends, and when s/he became top3 then s/he can go AXE Music Concert with s/his 3 other friends all together. My main challenge was the User Experience that made it easier to interact within limited space from Facebook Fan page and make a good balance between Facebook APP specification boundaries and the desirable creative. Axe One Night Only campaign in August — which garnered 44,000 contest entries and saw more than 105 million impressions on Facebook.