GSK Pharmaceutical

Campaign Idea / Illustration / Interface Design / User Experience /

There were two pitches from GSK, one was for a general campaign idea for BPH awareness and the other one was for refreshing the https://health.gsk.com.au/ site.

BPH(Benign prostatic hyperplasia) is an unspoken disease men do not like to talk about, even with their GP. So, the big idea was 50/50. I went with the idea of how many men have these symptoms and what age I should check.

The current GSK site for professionals is very outdated and very difficult to access, but the client didn’t want to drastically change from it. I added a LinkedIn connect so it was easier to get to the site and easier to track what’s new to the professions. I freshened up the look & feel for the site by promoting webinars and customized contents according to their profession. I added share features that made this site newer, more user friendly, and more informative.

The result? The agency won both the project and the digital account.