GSK Pharmaceutical

Campaign Idea / Illustration / Interface Design / User Experience /

There were two pitches from GSK, one was for a general campaign idea for BPH awareness and the other one was for refreshing the site.

BPH(Benign prostatic hyperplasia) is an unspoken disease men do not like to talk about, even with their GP. So, the big idea was 50/50. I went with the idea of how many men have these symptoms and what age I should check.

The current GSK site for professionals is very outdated and very difficult to access, but the client didn’t want to drastically change from it. I added a LinkedIn connect so it was easier to get to the site and easier to track what’s new to the professions. I freshened up the look & feel for the site by promoting webinars and customized contents according to their profession. I added share features that made this site newer, more user friendly, and more informative.

The result? The agency won both the project and the digital account.