Branding / Campaign Idea / Interface Design / User Experience /

Project Challenge

Samsung was about to launch their’s the most ambitious product for 2013 in 2 months. Everything was highly confidential even which product it was for the pitch agencies, and Samsung was looking for an agency can handle the tight deadline but also who has the international taste with global technology, can work for all over the world.
AdQua is one of the most recognized digital agency in Korea but needed more global input. Korea has very different market for the taste and the web build and the search engine optimization.

My Solution

I shared my previous experience with Samsung Global Site development insight with AdQua. What’s Samsung Global needs & wants and how they work. But mostly, educating the team for global tends and what’s in & what’s hot. Korea market does not use Google and also, because their high speed internet and biggest mobile phone use, search engine and HTML5 related matters are in dark. Working closely with planing team and building the strategy was the my main role and helping the creative concept was also went the parallel.


Win, Win Win! The local digital agency, AdQua won over international Samsung’s agency of the year and other global agencies. The secret product was apparently not only one but three products and AdQua got total four projects from this one pitch. The Galaxy Note3 and the gear and the Galaxy Tab. Proving this local agency’s international comprehension gave the client the confidence that, AdQua can manage well with more of their the most ambitious products and made this small agency to global digital agency.Launch the site