Campaign Idea / Interface Design / Photography / User Experience /

Viral Campaign

Spiral Frog was a new company had a relationship with Universal Music and provides free download songs to public. I suggested 8 different concepts to get Viral effect on the brand, and this night club concept has been developed. For this young hip target audience, talking in their language and fun and playful approach was the right thing to do. This was a full campaign from site to banners & rich media and all the buzz to viral sites. I leaded this whole project from scratch to end. From strategy & the client servicing to photoshop concepting, 3D maya art direction, green screen video shoot, keying out the background from After Effect, costume coordination, flash animation and the flash back-end supervising. Especially it was hard the 3D team was in LA and the Flash development team was in Canada, hours different time zone made me sleepless for 4month, but, this is the most valuable project I did and the most proud project for me. SpiralFrog has achieved several key milestones since its launch in September 2007. The rapidly growing service now reaches more than 3.8 million unique monthly visitors and more than 1.1 million registered users. Visit the site and the viral video hit 3,000 from the first day of the launch.